Digital Marketing

Digital Marketing Course Syllabus

 

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Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
   
• Difference between Traditional Marketing & Digital Marketing
   
• Importance & Benefits of Digital Marketing
   
• Scope & Career Opportunities
   

Module 2: Website Planning & Creation

• Domain & Hosting Basics
   
• WordPress / CMS setup
   
• Website structure & design
   
• Landing pages for marketing
   

Module 3: Search Engine Optimization (SEO)

• On-Page SEO
   
• Off-Page SEO
   
• Technical SEO
   
• Keyword Research
   
• SEO Tools (Google Search Console, SEMrush, Ahrefs basics)
   

Module 4: Search Engine Marketing (SEM) / Google Ads

• Introduction to Paid Marketing
   
• Google Ads Account Setup
   
• Types of Ads (Search, Display, Video, Shopping)
   
• PPC Campaigns, Bidding Strategies
   
• Tracking & Reporting
   

Module 5: Social Media Marketing (SMM)

• Facebook & Instagram Marketing
   
• LinkedIn Marketing
   
• Twitter & Pinterest Basics
   
• Paid Ads on Social Media
   
• Social Media Content Planning
   

Module 6: Content Marketing

• Importance of Content in Digital Marketing
   
• Content Creation Strategies
   
• Blogging for Business
   
• Guest Posting & Backlinking
   
• Case Studies
   

Module 7: Email Marketing

• Building Email Lists
   
• Writing Effective Emails
   
• Email Campaign Tools (Mailchimp, Sendinblue)
   
• Automation in Email Marketing
   

Module 8: Mobile Marketing

• SMS Marketing
   
• WhatsApp Marketing
   
• App Store Optimization (ASO)
   
• Push Notifications
   

Module 9: Affiliate Marketing

• Introduction to Affiliate Marketing
   
• Popular Affiliate Programs (Amazon, Flipkart, ClickBank)
   
• How to Start Affiliate Marketing
   
• Tracking & Earning Commission
   

Module 10: Influencer Marketing

• Who is an Influencer?
   
• Finding the Right Influencer
   
• Collaboration Strategies
   
• ROI of Influencer Marketing
   

Module 11: Video Marketing

• Importance of Video in Digital Marketing
   
• YouTube Marketing & Monetization
   
• Video SEO
   
• Creating Engaging Reels & Shorts
   

Module 12: Online Reputation Management (ORM)

• Importance of ORM
   
• Handling Negative Reviews
   
• Google Alerts & Monitoring Tools
   
• Building a Positive Brand Image
   

Module 13: E-commerce Marketing

• Introduction to E-commerce
   
• Shopify / WooCommerce Basics
   
• E-commerce SEO
   
• Paid Campaigns for E-commerce
   

Module 14: Analytics & Performance Tracking

• Google Analytics Setup
   
• Understanding Reports
   
• Conversion Tracking
   
• Making Data-Driven Decisions
   

Module 15: Marketing Automation & Tools

• Overview of Digital Marketing Tools
   
• Chatbots, CRM, Funnel Building
   
• Automation in Marketing
   

Module 16: Digital Marketing Strategy & Case Studies

• Building a Complete Digital Marketing Plan
   
• Case Studies of Successful Campaigns
   
• Freelancing & Earning Opportunities
   
• Career Guidance
   

 

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Contact Information

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